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Reinventing a brand


RushCard needed to relaunch and rethink it’s brand. It’s reputation was that it was the debit card of last resort - consumers were embarrassed to use it. It was an image problem more than anything driven partly by the look of the cards. We needed to give the brand and the cards a look that consumers would be proud to show off - a badge.


Sowe created a two-tiered offering; a base brand, that cost no more than the price of shipping, and a premium card with a high-end look, added benefits and a higher price tag. Interestingly, the more expensive package was more popular and won a “best design” award in the credit card category.