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To The Rescue


Research revealed that the biggest problem patients had with their rescue inhalers was not knowing how many doses were left in the canister. Patients often showed up to the ER with empty inhalers. That was our opportunity. In a commodity marketplace the addition of a dose counter was big news. But we had to break the inertia of patients blindly refilling their prescriptions without regard for the features and benefits of their inhalers.


With a very small budget, and limited mostly to digital display, email, in-office we had to break through the media clutter with something bold, vibrant and very different from typical healthcare advertising. We leaned heavily into the constructionist style of the 1920's to carry our rallying cry and energize the target. We pulled it through into our newly redesigned website and also created the first blog in the category which gave the brand some much needed voice in the social space.