Television for a blind audience?! How does that make sense?! It turns out that the blind community “watches” a lot of TV (and so do their caregivers). National TV is really the only way to effectively reach this audience. Since Vanda had received orphan status for their Non-24 treatment, and no one else was entering the category, an unbranded campaign made all the sense in the world. 30’s and 15’s carried, and still carry, the brand.